Uber Rival Taxify Bets On Motorcycles And Rickshaws In East Africa

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Uber Rival Taxify Bets On Motorcycles And Rickshaws In East Africa

NAIROBI – Taxify, an Estonian ride-hailing company aiming to take on Uber [UBER.UL] in emerging markets, will invest millions of euros in East Africa in the next five years with a strategy focused on motorized rickshaws and motorcycles, it said on Thursday.

The company, which already operates in five cities in Kenya, Uganda and Tanzania and will continue to offer regular car rides, said it saw the best opportunity for growth via taxi services in locally popular forms of motorized transport.

In East Africa, that means “boda bodas” and “bajajis”, also called “tuk tuks”, – local terms for motorcycles and rickshaws, respectively.

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