Impossible Goal Startup To Stream Soccer To Net-wary Italians

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Impossible Goal Startup To Stream Soccer To Net-wary Italians

MILAN – Sports-streaming start-up DAZN has an ambitious business goal in Italy: sign up 3-5 million customers, as many as the country’s largest pay-TV group, in a market with one of the worst broadband take-up rates in Europe.

DAZN, whose British parent Perform Group is backed by billionaire investor Leonard Blavatnik, starts streaming Italy’s top soccer league to home fans this month, having paid 600 million euros ($695 million) for the rights to show almost a third of Serie A matches for three years.

“We are trying to change and disrupt things,” DAZN Chief Executive James Rushton told Reuters after launching the new 10 euros-a-month streaming service at a glitzy event in Milan.

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