How A Phone App And A Database Served Up Imran Khans Pakistan Poll Win

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How A Phone App And A Database Served Up Imran Khans Pakistan Poll Win

ISLAMABAD – A phone app and a database of more than 50 million voters were key weapons in the successful campaign of cricket legend Imran Khan in last month’s general election, though rivals allege Khan also received clandestine aid from Pakistan’s powerful military.

How Khan’s Pakistan Tehreek-i-Insaf (PTI) party used the database and the associated app represents a sea change in the antiquated way in which Pakistan’s biggest parties conduct elections, from pre-poll targeting of voters to on-the-day mobilization of supporters.

PTI was secretive about the technology plan ahead of the July 25 poll, fearing rivals could copy it, but several party workers showed Reuters how the app transformed their campaign and gave them an edge.

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