COCO Pops have been branded “like cardboard” after Kellogg’s slashed the sugar content under government pressure.
Customers claim the new recipe makes the popular breakfast cereal “tasteless”.
Alamy A 40 per cent slash in sugar levels in Coco Pops has left customers saying the cereal now tastes ‘like cardboard’
They hit out after the 40 per cent fall in sugar led to a 30g bowl having just one less calorie.
Twitter user Peter said: “They tasted so stale I had to check the date on the box.”
Erna wrote: “Fuming . . . they taste like cardboard.”
Leona Gray tweeted: “It tastes wrong.”
Twitter/Christopher Snowdon Christopher Snowdon says people ‘are right’ to be annoyed about government changing food recipies
Kellogg’s acted after the government asked firms to cut sugar content in cereals by a fifth by 2020.
Drinks manufacturers have already done so because of the sugar tax.
Christopher Snowdon, of the Institute of Economic Affairs, said: “Consumers are right to be upset about their food being reformulated to hit government targets.
“Public Health England thinks we won’t notice when sugar is removed but the experience with Lucozade, Ribena and now Coco Pops shows how wrong they are.