Steve Cuozzo in the screening room at Gucci on Wooster St.
Steve Cuozzo within the screening room at Gucci on Wooster St.

This lovely boutique affords a screening room the place you placed on a cat-ears headset and watch one of many enjoyable style- and art-focused documentary movies which can be run in rotation. There’s no gross sales pitch — the flicks are simply to place you in a great temper concerning the Soho neighborhood and the inventive scene of which Gucci considers itself half.

I loved an hourlong memory of Soho in 1974, when the then-gritty neighborhood was dwelling to galleries and unlawful loft residences, narrated by artwork and music figures of the time. Descriptions of Fanelli Cafe, as soon as a hang-out of artists comparable to Laurie Anderson and Robert Rauschenberg, gave me a nostalgic thrill.

However watch out of gross sales pitches disguised as customer support. A staffer makes use of an iPad to allow you to “customise” a tote bag with add-ons like python-fabric stripes and monogram letters — a technique to make a basic Gucci product look low-cost whereas ­truly elevating its price from $1,490 to $2,200.

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