“Something that was related with TV was like something related as we speak with private computer systems,” Thomas instructed the Washington Publish. “That is cool. You are with it in case you’re into that. That is what TV was.”


The product grew to become a core part of Swanson’s enterprise, nevertheless it by no means made Thomas wealthy. In return for the concept, he earned a $100 bump in pay per thirty days and a $1,000 bonus, he instructed the AP. That is equal to round a $900 month-to-month elevate and a $9,000 bonus as we speak.


“I did not complain. $1,000 was some huge cash again then. It was one-third my annual wage,” he instructed the AP. “And the way might anybody know this may achieve success?”


A number of others additionally assisted within the invention and popularization of the TV dinner, in keeping with the Library of Congress, together with the Swanson Brothers themselves; Jack Fisher, whose “FridgiDinners” had been offered in bars within the 1940s; and Albert and Meyer Bernstein, who offered three-compartment frozen meals throughout the Pittsburgh space within the early 1950s. By 1954, the Bernsteins had offered greater than 2.5 million dinners beneath their Quaker State Meals label.


Swanson was the primary firm to call and market the frozen meals as TV dinners, although, which helped make the product a runaway success.


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