A STORE boss in Ireland has been slammed for a bizarre Black Friday promotion in which he painted himself black in a bid to attract customers.


Smyths Homevalue, in Enniscorthy, County Wexford, Ireland, shared the promotional video showcasing their discounts for Black Friday.


The boss of the store in Ireland dresses up all in black and painted his skin black for the Black Friday promotion which has seen been removed from its Facebook page
The boss of the store in Ireland dresses up all in black and painted his skin black for the Black Friday promotion which has seen been removed from its Facebook page

In the video, the store boss – who is dressed all in black, and has painted his skin black – says: “You know what it is this weekend?


“We’re just getting dressed up because it’s Black Friday weekend and we always have deals and deals – but I’ve pushed to boat out on this one.


He added: “There’s specials all over the shop.”


The video ends as he promises: “If you want serious deals come to Smyths Homevalue, this weekend, all weekend.”


Social media users said the video was 'misguided at best'
Social media users said the video was ‘misguided at best’

Social media users have slammed the store for the promotion, however.


One wrote: “Holy f*** @smythsHomevalue have gone Blackface for Black Friday. What the hell, you could not make this stuff up.”


Another said: “How on earth did anyone think that this was in any way appropriate?”


A further user posted: “At best, that’s shockingly bad judgement.”






//players.brightcove.net/5067014667001/default_default/index.min.js















However after a backlash the video has been removed.


The Sun Online has approached Smyths Homevalue for comment.






//players.brightcove.net/5067014667001/default_default/index.min.js






We pay for your stories! Do you have a story for The Sun Online news team? Email us at tips@the-sun.co.uk or call 0207 782 4368. You can WhatsApp us on 07810 791 502. We pay for videos too. Click here to upload yours.






This is Bongo Exclusive Official Website (Everything Exclusive) you can follow our social network pages or email us: bongoexclusive@hotmail.com

Become Our VIP Subscriber, Jiunge Sasa!

 
Top